Every company is a technology company no matter what product you sell.
The past 50 years is littered with companies in traditional industries that underestimated the potential for technology to disrupt their business model.
There were 80 years where big box retailers owned the mail order business sending catalogs to every home in the US. Just like today, in 1900 you could order everything from clothing to build-it-yourself house kits, but it was done by mail or phone. These dominant retailers are all but gone, and none of them evolved into Amazon despite having every advantage to do so.
There was a time when video rental stores were almost as common as gas stations from coast to coast. They saw Netflix as a minor competitor and attempted to compete far too late to save themselves.
Taxis often have deeply entrenched barriers to competition with exclusive contracts with airports and venues. They didn't need to innovate to maintain their position for decades and that made them complacent and comfortable. This left an opening for Silicon Valley to find a way around the competitive moat using mobile technology.
Ask the following questions:
- Can the latest technology increase convenience for our customers or efficiency of operations?
- Are we aware enough about technology to answer #1?
- How do we achieve and maintain the corporate willpower to adopt new technologies before a new competitor disrupts us?
- What are the risks to our business model if we don't act?
If you're not disrupting your own business with technology, a startup in Silicon Valley will.
This is not an easy process and it takes substantial corporate willpower to execute.
We have the vision and experience to help you take that step.
The Open Source Way
Open source software gives the power back to the user. With traditional proprietary solutions from providers like IBM, Oracle, and Microsoft you can find yourself in a situation where the cost of switching vendors is more than the cost to continue licensing their solutions. This "vendor lock-in" is by design and ensures that you will remain a paying customer indefinitely. With open source solutions you have more options. Small companies can utilize open source solutions without payment and get support from the online community. Enterprise customers can purchase support agreements from resellers like Open Source Group for certified tested versions and rapid support. Regardless, you're still not locked in. If you're not satisfied with the support you always have the option of going back to the community supported software. In addition, the availability of source code means that your development teams have the option of extending or modifying the open source software as needed. You don't need to wait on a vendor to add a critical feature if it's worth your own investment.